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GE Transportation Brand Integration

Client: GE Transportation and Wabtec

Projects: GE Transportation merged with Wabtec to become one of the largest transportation companies globally. I helped facilitate the brand transition and integration with projects including: Strategic communication consulting, brand architecture, brand style guide, employee welcome package, company overview, social media campaigns, internal and external campaigns, collateral and literature system, locomotive re-design, intranet projects, among others.

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